Nova

Nothing is better than absolute assurance.

Effective marketing hinges on trustworthy data that powers your strategy. That's why Power Digital created nova—a proprietary platform that leverages first-party data to analyze businesses. Nova empowers marketing teams to make informed, data-driven decisions, uncover unique insights, eliminate unnecessary ad spend, and maximize profitability.

Trusted by 400+ brands, managing over $800m in ad spend

Technology-marquee-Taylor-Quality-Guitars

nova drives real results
really fast

Integrate. Analyze. Activate.

Integrate your data into one secure platform

Seamlessly connect your first-party and ad platform data into nova Cloud, powered by the industry-leading security of Snowflake.

Data analysts begin working for you

Unlock instant insights as over 700 data scientists, marketers, and business consultants dive into your data, extracting powerful intelligence to drive confident decision-making.

Activate a predictable plan with Power

Your team will deliver key findings, highlight opportunities, and provide a precise revenue forecast alongside a strategic marketing plan. Next, we execute with precision.

Nova
Intelligence

Purpose-built applications leveraging 300M+ data points

1 .

Customer Cohorts

With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.

2 .

Customer Insights

nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.

3 .

Creative Affinity

nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.

4 .

Forecasts

nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.

5 .

nova Insight AI

nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights.